![]() I wanted to hear their stories and celebrate their lives through how we all connect with self-care. Launching NOTO quite literally in my kitchen, I became excited to use all the skills I learned over the years to create a line that celebrated the spectrum of authentic identities I felt I wasn’t seeing in the clean beauty industry at that time. ![]() I came back to California ready and inspired to apply my decade+ expert experience into what I would soon call NOTO Botanics. I finally felt like I was ready to make it come into reality. As a trained artist, Gloria didnt so much trip into the world of consumer beauty as many founder stories often begin, but rather blazed a trail, leaving art. Working as a fashion and celebrity makeup artist, I had dreamed of starting my own line for years. Towards the end of my trip, I had a vision of what I wanted to do moving into the next chapter of my life. A deep need for some reflection on what mattered to me most in my world. For a month, I thought about nothing other than the ocean and mangos. Sitting on the beach and training Muay Thai boxing. "It was actually hard for me to put it out there for others it felt like it was my particular smell and didn't want to share it.until I gave in.“It all started after an existential life crisis reflection vacation to Thailand. The first was what would eventually become Noto Botanics' Rooted Oil, a smoky fragrance so compelling a friend once texted to see if Noto was at a party so she could come take a whiff. She had already begun developing her own products to use on friends, on set, and on celebrities with whom she'd worked. gloria has 2 jobs listed on their profile. "ĭuring her years on set, Noto developed a passion for using clean and natural products, but she didn't see herself or her friends reflected in what would be considered wellness goods. View gloria noto’s profile on LinkedIn, the world’s largest professional community. S/S 2020 campaign shot by Allison Nguyen and directed by founder Gloria Noto. I wasn't gonna let tell me I couldn't do it. "There was no question there was no other option. ![]() "It was an undeniable fact for me that I would make this happen," she says. In the early 2000s, Noto moved from Detroit to Los Angeles with $500 to her name and started doing makeup wherever she could-working for exposure and practice until she could support herself as a freelance makeup artist. Formulated by beauty industry expert Gloria Noto, using high-performance plant-based ingredients for effortless + honest results. So, she channeled her artistic impulses into painting other people's faces, learning a whole lot about the industry through trial and error. Since striking out on her own, leading industry makeup artist, Gloria Noto, built a celebrity client list and portfolio that include covers for Vogue and Elle. ![]() Get the latest business insights from Dun & Bradstreet. "I hit a point where I wasn't happy with how I looked without anything on-if I didn't have a bunch of shit on my face, I wouldn't feel pretty in my own skin," she says. Find company research, competitor information, contact details & financial data for Gloria Noto of Los Angeles, CA. But even Noto's goth rebellion started to feel oppressive eventually, so she pivoted to a more natural aesthetic.
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